Four generations of Wallaces in Williamsburg have enjoyed a long and prosperous history that even pre-dates today’s Colonial Williamsburg. The Wallace family patriarch, Robert Wallace, graduated from William & Mary in 1920, after having served three years in World War I. Bob founded his first business in 1919, The College Shop, which is now the R.P. Wallace & Sons General Store. Many years later, in 1972, Williamsburg Merchants Inc. was founded by Sam Wallace, and the family’s businesses expanded and new stores were opened.
