Williamsburg Premium Outlets in Williamsburg, Virginia.

Disclaimer

At Relax & Chill, we believe in transparency and trust. In order to keep our website running and to continue providing valuable content, we may earn a commission from certain links found on this site.

All About Shopping in Williamsburg, Virginia

The historical destination of Williamsburg offers several shopping options for you to choose from. Visitors flock to the Historic Triangle to find seasonal goods, pottery, folk art, jewelry, foods, and souvenirs to commemorate their visit. The picturesque area has hundreds of boutiques, shops, and outlets to find fabulous goods.

When you head to Colonial Williamsburg, you will immediately get that 18th Century feel. Visitors can find anything they ever imagined; there is something for everyone! Very few shopping sites in the U.S. can offer the variety of gifts found in Williamsburg. Here is a list of some of the best Williamsburg shopping venues.

[FREE GUIDE] Relax, unwind and grab your shopping bags! Shop around Williamsburg and visit all the best retail spaces with our guide!

Williamsburg Premium Outlets

Distance from the center of Williamsburg: 4.2 miles

Williamsburg Premium Outlets is where you’ll find great bargains and amazing savings. Located off Richmond Road, Williamsburg Premium Outlets has over 120 stores to shop at – it’s almost like a retail village with everything you might need! Stores include Michael Kors, Banana Republic, J. Crew, American Eagle, Adidas, and many more! Williamsburg Premium Outlets are open Monday-Thursday from 11 a.m. to 8 p.m., Friday-Saturday from 10 a.m. to 9 p.m., and Sunday from 11 a.m. to 7 p.m.

Merchants Square

Distance from the center of Williamsburg: It’s right in the center of Williamsburg!

This 18th Century inspired shopping area is adjacent to the Colonial Williamsburg historic area. Visitors can find a whole new world of shopping here. It’s unlike any other thing you have ever seen! You can find dozens of quality shops with some of the best merchandise around. So, if you love food, antiques, souvenirs, and more, go to Merchants Square. Visitors say the area is very friendly and the atmosphere is great. The walk around the area is not difficult, and there are plenty of park benches if you need to rest.

Williamsburg Pottery Factory

Distance from the center of Williamsburg: 6.6 miles

It is a very large facility that covers 200 acres and has 32 vast buildings of items to purchase. This facility (which has been here since 1938) has some great values. Choose from china, glassware, cookware, home decor, candles, and much, much more. Also, check out the artisan stands with several homemade items like silk florals, pottery, soaps, housewares, and gourmet food. Summer hours are Sunday-Thursday from 9 a.m. to 6:30 p.m. and Friday-Saturday from 9 a.m. to 7 p.m. Winter hours are Sunday-Thursday from 9 a.m. to 5:30 p.m. and Friday-Saturday from 9 a.m. to 6 p.m.

The Williamsburg Antique Mall

Distance from the center of Williamsburg: 6.2 miles

Located right off Lightfoot Road in Williamsburg, this 45,000-square-foot Williamsburg shopping destination is an antique lover’s dream. The area has hundreds of lots with antiques of all sizes. The entire place has U-Haul trucks filled with all types of antique wares that you will love. You could spend the whole day buying, selling, and browsing unique gifts. You are bound to find items for yourself and your family members. The lot also has food trucks set up if you get hungry, along with restrooms. Store Hours are Monday-Saturday from 10 a.m. to 6 pm and Sunday from 12 p.m. to 5 p.m. 

The Bookpress, Ltd.

Distance from the center of Williamsburg: 1.9 miles

If you are a serious book collector, The Bookpress is one of the best places you can go. This place has an incredible and vast array of books, magazines, maps, and prints to choose from. There is also an incredibly knowledgeable staff on standby to answer all your questions. You can view the online catalog to find anything you like. So feel free to visit in person or access it online. The shop is open Monday-Friday from 10 a.m to 4 p.m. If you need weekend help, feel free to contact them for an appointment.

New Town

Distance from the center of Williamsburg: 2.5 miles

Established in 2002, New Town is a “new urban” community with 365 acres of restaurants, shops, and offices, all within easy walking distance. There’s also a post office, movie theater, and more! You can easily spend a great day here with all of the variety there is to experience. 

New town is also the local spot for arts and crafts shows, live music, and art exhibitions. Check the New Town website for a list of events!

J Fenton Gallery

Distance from the center of Williamsburg: A short walk from the City Center!

Browse and shop for many unique items made by local artisans. These handcrafted gifts include apparel, jewelry, gifts, accessories, and more. Of all the interesting things to be found, visitors absolutely love the stained-glass fire screens. But there is much, much more to choose from. If you have an eye for quality and whimsical items, this Williamsburg shopping venue is the place for you. Store Hours are Sunday-Wednesday from 10 a.m. to 6 p.m., Thursday from 10 a.m. to 7 p.m., and Friday-Saturday from 10 am. to 9 p.m. 

A Touch Of Earth

Distance from the center of Williamsburg: 6 miles

This award-winning shop has been open since 1977. This Williamsburg shopping venue has over 200 artisans with tons of unique merchandise to choose from. Find nearly any type of gift you need including porcelain, stoneware, photography, quilts, pottery, and more. Many artisans also have open booths and select showings on weekends. Don’t worry if you’re hungry; the immediate area has several establishments where you can grab a bite to eat and get a cold brew. There is also live music in the area! Store Hours are Sunday from 12 p.m. to 5 p.m. and Monday-Saturday from 9:30 a.m. to 5:30 p.m.

Shirley Pewter Shop

Distance from the center of Williamsburg: A short walk from the City Center! 

This wonderful shop is located on Jamestown Road in Williamsburg. They have a full array of unique handcrafted pewter items to choose from. Over 40 manufacturers set up shop to showcase their exciting wares. Find wonderful items like kitchenware, holiday gifts, dinnerware, tableware, gift sets, baby and kids items, and much more. Shirley Pewter Shop also offers same-day engraving. Store Hours are Monday-Thursday from 10 a.m. to 6 p.m., Friday-Saturday from 10 a.m. to 8 p.m., and Sunday from 10 a.m. to 6:30 p.m.

Williamsburg: The Shopping Spot

If you plan on visiting the historic Williamsburg area, be sure to check out the awesome shopping venues. This is an exciting cultural area that has many unique things to find. The Williamsburg Outlets are filled with boutiques, specialty shops, historic stores, and more. So whether you are looking for something trendy, vintage, or contemporary, you will find it in Williamsburg. For more information about Williamsburg shopping, local favorites, or to start planning your trip, head over to Relax Williamsburg!